Brad is the Founder and CEO of Prompt – the world's leading provider of admissions essay coaching. Prompt's writing coaches provide actionable, instructional writing coaching and feedback to over 10,000 students per year. Prompt has trained hundreds of counselors on its college essay curriculum. Previously, Brad was an Engagement Manager at McKinsey and an independent consultant to the Fortune 500 and private equity firms. Brad holds degrees in Mechanical Engineering and Management Science from MIT.

When it comes to the University of California's PIQ response structures, the way to shine is decidedly plug-and-play.

The experiences you talk about are going to be meaningful, poignant and deeply true to you. (In fact, we've got a blog post on how to figure out your most powerful experiences.) But the structure you use to do it? Wasting time coming up with something unique is only going to set you back.

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