Brad is the Founder and CEO of Prompt – the world's leading provider of admissions essay coaching. Prompt's writing coaches provide actionable, instructional writing coaching and feedback to over 10,000 students per year. Prompt has trained hundreds of counselors on its college essay curriculum. Previously, Brad was an Engagement Manager at McKinsey and an independent consultant to the Fortune 500 and private equity firms. Brad holds degrees in Mechanical Engineering and Management Science from MIT.

Well, that was awful. 2020 decided to end on-theme with a huge increase in rejections for early applicants.

Here's the chain of events that led to this very 2020 result:

  1. The pandemic disrupted pretty much everything, so ...
  2. Over 1,500 top schools — including MIT, Stanford and the Ivys — suspended or made optional SAT and ACT tests for this cycle, which lowered barriers to entry so …
  3. Many more students decided to apply to those schools early, but …
  4. Perhaps because schools were uncertain what their regular decision pool would look like …
  5. They rejected or deferred a higher percentage of students than in past years.
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