Here’s a little exercise that may help you understand what I mean:
Try to imagine that you have a cold and don’t feel well (I hope that’s not true). So, you head to the CVS pharmacy looking for something to make you feel better. When you walk in, you scan the signs hanging from the ceiling and see one that says, Cold Remedies. Ah, just what you need! So you walk over to that aisle and suddenly you are confronted with what seems like a million different products, all of which, each in their own way, are clamoring for you to buy them. What to do?!