The Value of Developing and Polishing Your Personal Brand

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“What would you like people to remember about you after they've talked to you for 15 minutes?" That's a question I often ask in coaching appointments to gauge students' understanding of their personal brand. Responses generally fall into two categories: a list of degrees and internships or silence. Neither is good.

Whether you realize it or not, you carry a certain brand. Even if you do not consciously think about it, the message is received loud and clear by everyone who comes in contact with you. If you are online, if you are in the world interacting with people, you have a brand. So you may as well make sure it's what you want it to be. Developing a personal brand that brings people and opportunities to you is an efficient way of connecting with like-minded individuals and identifying career possibilities.

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