The old Christmas song "Santa Claus is Comin' to Town" has a lyric that says "He's makin' a list and checkin' it twice." When it comes to college selection, high schoolers need to make their list and check it twice.
For juniors who are considering a four-year college, it's time to do some thinking. You may have never thought of yourself as a "consumer" about college matters. Perhaps to you, consumers are those people who buy laundry detergent and then give their opinion to some telephone survey person.