If you're considering hiring an independent college admissions counselor for your son or daughter this year, you may be interested to know that there are some new ethical guidelines in place to guide that industry. The ever-increasing competition for seats at America's top colleges and universities has given rise to a burgeoning industry of men and women devoted to helping high school seniors get an edge in the college admission process.

Consequently, this unregulated industry has been blemished from time to time by charges that counselors have been known to write essays for applicants and attempt to exert excessive influence in colleges' decision making process. Although virtually none of these changes has been proven, the perception now and then bespeaks reality.

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