Your Social Media Profile: Do You Care?

When it comes to surveying your chances for admission to college, how much attention have you paid to your social media “profile”? What do I mean by “profile”? Well, think about everything that you have put out there on the Web that has your identity attached to it. What kinds of pictures represent you on Facebook? What kinds of things have you said on Twitter? How about Google+, Friendster, LinkedIn, etc.?

If you want to see just how many social media platforms there are, take a look at the Top 52 Social Media Platforms Every Marketer Should Know. The amazing part of that page’s title is “Top 52,” which implies that there are more than 52! Also, it refers to “Every Marketer.” As a college applicant, you are a marketer too. You are marketing yourprofile to admissions committees.

Over the years in writing my blog posts here, I have often referred to what I call “student profile marketing.” What that means is that you are a “product” of sorts. You are (hopefully) presenting the very best aspects of yourself to the “buyer” (the colleges) so that they will consider you to be someone whom they want to acquire. Obviously, this process is not as stringently objective as buying a particular kind of cold medicine at the drugstore, but the essential principle is the same.

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