I've written about this before on Admit This! I'm writing about it again today because now I have some convincing objective data to show that what I've reported before is true. That is, how you look to admissions committees on your social media accounts could affect your admission chances.
Many students don't believe that what they say or show on social media can influence a college's decision about their application. Well, speaking not as a college admissions officer but as just an ordinary guy who reads the web, let me tell you how things I see posted on social media can quickly turn me off about people who may otherwise be reasonably “normal." (I'm using quotation marks to allow for momentary idiocy, which we all lapse into now and then.)