When Should You Send Test Scores to Test-Optional Colleges?

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The two colleges that are my son's goal schools have both gone test optional, but he is really good on tests, so how do I decide whether to send his test scores to these schools or not? Is there a threshold he should use (like if he gets a 35 ACT he should send it, but below 30 he should not)? Should he only send them if they're high, or how do you decide with an "optional" school?

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