In my experience counseling high school seniors, I often hear the question, "Hey, how important--really--are test scores?" That's a good question, especially in light of all the schools these days that have opted out of the mandatory test score submission arena.
There are varying opinions about the relative importance of the SAT I and ACT. In my professional view, however, I think that colleges are loathe to admit just how important they view test scores, even the test-optional schools. Why? Well, professing too much emphasis on scores makes them look somewhat mono-dimensional and detracts from their contention that they use a "holistic methodology" (wow, cool phrase there, huh?) to give their applicants a fair-shake, broad-swath look.