Many high school seniors right now are targeting November 1. That's the Early Decision (ED) and Early Action (EA) date for a number of top (a.k.a. "elite") and some other American colleges and universities. This is putting considerable pressure on ED/EA seniors because we're over a month into the new school year, classes, and extracurricular activities. Those endeavors have blossomed and are taking large chunks of time from seniors' days and nights.
Colleges and universities that offer ED and EA usually also expand their Common Application requirements to include supplemental writing requirements, which many times include one "major" (500 or so words) essay and one or more "short-response" statements that up the ante on time needed to apply. I guess that this is perhaps the appropriate time for me to say, "I told you so!"