Preparing for College

For-Profit College Marketing

All you rising high school seniors have no doubt been considering your college application options over the summer. Ever since you took the PSAT, you’ve probably been bombarded with email and slick glossy brochures from colleges vying for your attention (and application fees).

Ah, the wonderful world of marketing. If you ever watched the multi-award-winning AMC network show Mad Men, and listened to Don Draper’s approach to advertising, you may have become familiar with some of the tricks of the marketing trade that target and try to get into your brain. What’s all that about and can it be successful?

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