Make Yourself A "Best Buy" Applicant

It's October. For most high school seniors, that means one thing: applying to college. Two deadlines loom in the not so distant future: November 1 for Early Action (EA) and Early Decision (ED). Aside from the pressure of those dates, one larger challenge remains -- making yourself stand out from the thousands of others who will be your competition in the applicant pools.

This is the age of consumerism. With that comes the the discipline of marketing. For decades, I have used my phrase "student profile marketing." That means putting your best foot forward in your college applications so that the admissions committees who read it will see you as someone with whom they would like to share campus space.

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