It's a force similar to the tractor beam in Star Trek, where the starship Enterprise can offer no resistance, as if some invisible black hole's gravity is drawing it forward into some new and mysterious realm. The higher education realm that draws all these souls forward is the Quest for Ivy. It infuses them with an endless “Gotta have it!" mindset.
Is Ivy lust a genuine force? How should we think of it? Let's continue our exploration.