It's that time of year: Graduation! High schoolers and collegians are about to strut their stuff off to college, grad school or the fearsome real world. One great tradition is to celebrate this momentous event by giving a gift to the lucky graduate. But what to give?
One mistake grad gift givers sometimes make is to think of a gift that they (the giver) would like to receive. The rub here is that there is a generational issue. What may appeal to a 40- or 50-something might easily fall flat for an 18-year-old or early 20-something. The thought of a fairly expensive gift going to waste bothers me. That's where research comes in.