Do Colleges Send Mail Based on Test Scores?

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As a high school student in the digital age, the most (or only) snail mail you are going to get will likely come from colleges -- and you might be getting tons of it. So why exactly are you suddenly surrounded by piles of glossy brochures and “invitations to apply" from universities you've never heard of, are not interested in or don't think you can get into? Why is your email inbox being bombarded to the point where you're wondering why such a well-reputed university is getting so spammy?

Actually, there's no big secret surrounding your new pen pal wannabes. It's called marketing.

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