It's that time of year again. It seems like everyone is talking about the latest U.S News college rankings. You'll see the headlines in the newspaper and on the Internet. There will be brief stories on the evening news about who's #1 and maybe who rose or fell in the rankings. Blah, blah, blah.
In case you haven't already guessed from reading my past posts here and even in some of my articles on College Confidential, I am strongly opposed to the whole concept of rankings. In particular, I loathe the U.S. News' annual extravaganza because so many unknowing and unwitting high schoolers and families put stock in what's published there. Simply put, the whole rankings scam is self-serving and profit oriented. It's designed to sell magazines and other forms of subscriptions.