College Brand Name = Practical Benefits?

Admission results for the current application season have already begun to arrive. Those of you who have applied Early Decision (ED) and Early Action (EA), with its various monikers, have gotten your good, bad, and delayed news. From the perch on which I sit here at College Confidential, the focus we see tends to prominently favor those applicants to the Ivy League and other so-called "elite" colleges and universities.

With well over 3,000 four-year degree-granting schools dotting our nation, the crush we see with so many applicants striving (and perhaps "striving" is too mild a word to describe the almost desperation) to grab a seat at one of these schools is at times puzzling. I often wonder about the relationship between "prestige" (whatever that means) and value. By "value," I mean practical uses for the money spent on higher education.

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