I was in a discussion the other day with a mother whose daughter was in the midst of her college application process. It was a rather lengthy discussion that covered just about everything that the woman’s daughter was doing to effect what she thought was the best approach to applying to her candidate colleges, especially in the area of presenting her case, a.k.a. “marketing” her profile.
I took special note of the mother’s use of the three phrases stated at the top of this article. In responding to comments that I made about her daughter’s application process I heard the mother say, “Oh, that’s just common wisdom!” or “I know, that’s common knowledge.” In regards to something else I mentioned, she said, “Ah, yes … she’s using the traditional approaches.”