Are Subject Tests and ACT Writing "Required"?

Question: Several of my son's reach schools say ACT Writing and SAT Subject tests are optional and not required.

However, these are competitive schools with average act @32 and gpa @4.2. At schools like this, is there an unwritten expectation that they should be provided? Is everyone else providing and it would be glaring omission if my son didn't provide? Especially for the ACT writing?

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