The winds of college admissions can change direction quickly. A little over a year ago, in late November 2018, Kaplan Test Prep released information about its survey, which noted that Social Media Checks By College Admissions Officers Decline Due to Savvier Applicants and Shifting Attitudes. The thrust there was that "for the third year in a row, the percentage of college admissions officers who visit applicants' social media profiles to learn more about them has declined, with only a quarter (25 percent) saying they do so, down from a high of 40 percent in 2015."
Yesterday, Kaplan released its latest survey, which notes that the Percentage of College Admissions Officers Who Visit Applicants' Social Media Pages on the Rise Again. What's going on here? Why the seeming reversal in deep background research?